Title: C-AWARE: Enabling Consumer Awareness of Carbon Footprint Through Mobile Service Innovation

PI: Prof. Ng, Prof. McAuley & Prof. Leslie; University of Exeter, University of Nottingham & University of Cambridge

Fund: £439k TEDDI 2 year

Project lifespan: July 2010 to Dec 2012

Contact: Irene.Ng@warwick.ac.uk, derek.mcauley@nottingham.ac.uk, iml1@cl.cam.ac.uk

Website: www2.warwick.ac.uk/fac/sci/wmg/research/business_transformation/ssg/research/contextualisation/caware/

Aims: C-AWARE aims to build services to improve users’ awareness of their personal energy consumption, and modify their energy demand, by monitoring technology in the home, along with tracking user location via mobile devices; local analysis of a user’s data, along with privacy-sensitive centralised data mining for broader trend analysis; and gauging the impact of various feedback channels on actual user behaviour.

The project assesses the feasibility of new energy information services and corresponding business models based on emerging sensor technology, fusion techniques and opportunistic networking. The services must be functional and compelling both to the individual user and to the user collective based on social perceptions of energy reduction need. They must also provide viable revenue streams for mobile operators and end-application service providers.

Methodology: A framework for contextual invariances for the business/pricing model continues to be developed, as it has the potential to assist firms in achieving better value co-creation capabilities and in reducing energy consumption.

Monitoring hardware and software has been developed and deployed within the Computer Laboratory building at the University of Cambridge as a test bed and in domestic buildings through the University of Nottingham. This has included low-cost USB sensors developed for high-density monitoring. In parallel, web-based interfaces to access the data comparatively have been constructed and publicly deployed.

Academic partners:

University of Warwick

Prof Irene Ng

University of Cambridge

Prof Ian Leslie

Prof Jon Crowcroft

Dr Gerard Briscoe

Dr Steven Hand

Dr Anil Madhavepeddy

Chris Elsemore

University of Nottingham

Prof Derek McAuley

Dr Ben Bedwell

Key outputs:

Energy monitor prototype installed at the Cambridge University Computer Laboratoryin the William Gates building (http://www.cl.cam.ac.uk/meters/)

Ng, I & Briscoe, G (2012) Value, Variety and Viability: New Business Models for Co-Creation in Outcome-based Contracts. International Journal of Service Science, Management, Engineering, and Technology, forthcoming. Interim location: WMG Service Systems Research Group Working Paper Series, paper number 06/12, ISSN 2049-4297. Available at: http://wrap.warwick.ac.uk/42446/

Ng I, Guo L, Ding Y (2012) Continuing Use of Information Technology as Value Co-creation: The Role of Contextual Variety and Means Drivenness. WMG Service Systems Research Group Working Paper Series, paper number 07/12, ISSN 2049-4297. Available at: http://wrap.warwick.ac.uk/42448/

Ng, Irene C.L. and Gerard Briscoe (2011) Value, variety and viability: designing for co-creation in a complex system of direct and indirect (goods) service value proposition. The 2011 Naples Forum on Service – Service Dominant Logic, Network & Systems Theory and Service Science: Integrating Three Perspectives For A New Service Agenda, 14-17 June, Capri, Italy